Kit Codik, CEO and co-founder
A veteran of the start-up world and a serial entrepreneur, Kit Codik co-founded Liquor.com with the vision of building it into the premier digital media brand focused on the cocktail and spirits vertical. As CEO, Kit leads the company’s overall growth strategy, business development, partnerships and monetization efforts. Kit’s passion is helping to build, launch and develop new ideas into businesses. He most recently founded The Green Lake Group, a San Francisco-based advisory firm that specializes in business development, fund raising and corporate development for Internet companies. Previously Kit co-founded and was Executive Vice President of Business and Corporate Development for Finacity, a specialty finance company focused on the securitization of corporate trade receivables, a collaborative venture between Bank of America, Euler Hermes, Amroc Investments and ABN AMRO Bank. Kit helped form and fund Finacity while a Principal at eVolution Global Partners, a corporate venture investment firm founded by Texas Pacific Group, Bain & Co. and Kleiner Perkins Caufield & Byers. Kit’s other start-up ventures include helping to launch Della.com (acquired by WeddingChannel.com) as Director of Business Development as well as launching Infant Advantage (acquired by Parentech) as VP of Sourcing and Production. Kit started his career at The Gap, where he spent 5 years in merchandising and global sourcing and production. He graduated from Princeton University.
Noah Rothbaum, editor-in-chief
Noah Rothbaum is the author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. He has spoken at a number of industry conferences including Tales of the Cocktail and the National Restaurant Association Show, and he has guest-lectured at the Culinary Institute of America and Georgetown University’s McDonough School of Business. He has also judged several cocktail competitions and been quoted in a broad range of publications, including O, The Oprah Magazine, BrandWeek, Beverage Media, Nation’s Restaurant News, BBC.com, TravelandLeisure.com, MoneyWatch.com, SmartMoney.com and Forbes.com. According to Chicago magazine’s chief dining critic, Jeff Ruby, “Rothbaum knows drinking like Newton knew gravity, but he’s not all high and mighty about it, creating laws and whatnot.” And The Wall Street Journal’s Speakeasy blog called him “one of the smartest tipplers (and writers on spirits) we know.”
Scott Kritz, chief operating officer
Scott Kritz is the former Editor-in-Chief & Acting Publisher of the American edition of FHM (FHMonline.com). Prior to joining Liquor.com in 2009, he consulted and advised large consumer-facing start-ups on marketing, sales, branding and content strategies; among his successes, Kritz built a unique performance marketing program for BleacherReport.com that helped the startup become the world’s 4th largest sports website with over 20 million monthly readers. Scott is also a former executive of Sony Pictures Entertainment, where he ran show programming for the Hollywood studio’s award-winning digital television network, Crackle.com. He graduated with honors from New York City’s Fordham University with a B.S. in computer and information science, and minors in journalism and graphic design.
Aisha Sharpe is a throwback to an older mixological era. Not only will she make you an excellent drink, but she’ll also actually engage you and, if you’re up for it, share a bit of her deep cocktails-and-spirits knowledge. Her creativity, innovation and skill have been acclaimed by The New York Times, New York magazine and The Wall Street Journal. She began her hospitality career more than 16 years ago and is now a drinks consultant. She has worked with some of the world’s leading liquor companies, including Cooper Spirits, Diageo, Kobrand, Moët Hennessy, Pernod Ricard and William Grant & Sons, as well as top bars and restaurants around the country, including setting up the beverage programs for New York’s Ace Hotel and The Breslin. Sharpe has conducted bartender trainings and spoken at seminars all over the US and in London, Singapore and Spain. She is also a member of the Beverage Alcohol Resource (BAR) and BarSmarts mixology-training programs.
Allen Katz is living his dream of making rye whiskey. The New York Distilling Company, which he co-founded, is located in Williamsburg, Brooklyn. While the rye slowly ages, he produces Perry’s Tot Navy Strength Gin and Dorothy Parker American Gin as well. He is also the director of mixology and spirits education for Southern Wine & Spirits of New York. Katz is a frequent presenter at trade shows and industry events. He serves on the board of advisors for the Manhattan Cocktail Classic and as the treasurer of the board of directors for the New Orleans Culinary and Cultural Preservation Society, the host of Tales of the Cocktail. He is also the chairman emeritus (ex officio) of the board of directors for Slow Food USA.
At least once in their lives, all drinkers should enjoy a cocktail made by Dale DeGroff. “King Cocktail,” as he’s known, has trained the top bartenders in the world and helped reinvent the industry. His knowledge, dedication and enthusiasm for all things mixology set off the current cocktail craze. He has won numerous industry awards, including the 2009 Wine & Spirits Professional James Beard Award, the 2009 Lifetime Achievement Award from Nightclub & Bar magazine and the 2008 Tales of the Cocktail Helen David Lifetime Achievement Award. DeGroff is the author of The Essential Cocktail, winner of a 2009 Tales of the Cocktail Spirit Award, and The Craft of the Cocktail, winner of a 2002 IACP Julia Child Award. He is also president of the Museum of the American Cocktail and a founding partner of Beverage Alcohol Resource (BAR), the nation’s premier training program in spirits and mixology.
With his entertaining and insightful articles, David Wondrich makes cocktails and spirits history come alive. He is among the world’s foremost experts on the history of the American cocktail, and his pieces for Liquor.com about a range of ancient drinks and legendary bartenders illustrate why he is one of the best in the business. He is also Esquire magazine’s drinks correspondent and cocktail columnist for Imbibe and Whisky Advocate. Wondrich has written four books on cocktails and mixology, most recently Punch: The Delights (and Dangers) of the Flowing Bowl, which was named best new cocktail/bartending book at the 2011 Tales of the Cocktail Spirited Awards. His Imbibe! From Absinthe Cocktail to Whiskey Smash, a Salute in Stories and Drinks to “Professor” Jerry Thomas, Pioneer of the American Bar is the first cocktail book ever to win a James Beard Award. He is a founding member of the Museum of the American Cocktail and a founding partner of Beverage Alcohol Resource (BAR), the nation’s premier training program in spirits and mixology.
While Dushan Zaric may be famous for his skills behind the bar, he has distinguished himself with several excellent pieces for Liquor.com, including an enchanting account of his lifelong love affair with calvados and a cheeky guide to what your drink really says about you. Zaric immigrated to the United States in 1996 from the former Yugoslavia and began bartending at a number of New York hotspots. In 2004, Zaric partnered with Jason Kosmas, Igor Hadzismajlovic, Henry LaFargue and Billy Gilroy to open Employees Only. At the 2011 Tales of the Cocktail Spirited Awards, the bar won the titles of world’s best cocktail bar and world’s best drinks selection. In 2008, Zaric and his partners opened Macao Trading Co. in TriBeCa, and he recently co-founded The 86 Company, which offers a portfolio of premium pour spirits, including Aylesbury Duck Vodka, Cana Brava Rum, Ford’s Gin and Tequila Cabeza. Zaric is also co-author of You Didn’t Hear It From Us: Two Bartenders Serve Women the Truth about Men, Making an Impression and Getting What You Want and Speakeasy: The Employees Only Guide to Classic Cocktails Reimagined.
Gary “Gaz” Regan literally wrote the bible for this industry: His The Bartender’s Bible was published in 1991. That’s not to mention that he also penned The Joy of Mixology, The Bartender’s Gin Compendium, Gaz Regan’s Annual Manual for Bartenders and several other excellent drinks books, plus countless stories for publications, including his biweekly column “The Cocktailian” for the San Francisco Chronicle. He also hosts GazRegan.com, which publishes three free weekly e-mail newsletters. From a brilliantly written bartender profile to an essay on the truth about Prohibition imbibing, Regan’s stories for Liquor.com showcase his unique voice and deep love of cocktails.
H. Joseph Ehrmann
H. Joseph Ehrmann is a link to San Francisco mixological history. He runs Elixir, the second-oldest saloon in San Francisco, where he tries to revive the pre-Prohibition cocktail culture of the Barbary Coast with a focus on utilizing California’s abundant fresh produce. (Elixir is the first Certified Green bar in the country.) The establishment has an expansive cocktail menu and spirits collection focused on the vintage, the organic, the local and the original, all the while remaining a friendly corner bar. Ehrmann was named 2010 bartender of the year by Nightclub & Bar magazine, his Bloody Elixir was named one of the 20 best cocktails in America by GQ in 2008 and Elixir is on GQ’s, Esquire’s and Food & Wine’s “Best Bars in America” lists. He is a co-founder and president of The Barbary Coast Conservancy of the American Cocktail, which runs The Boothby Center for the Beverage Arts and San Francisco Cocktail Week, and is Square One Organic Spirits’ brand ambassador and mixologist.
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Our resident tequila and mezcal expert is Jacques Bezuidenhout. It’s an unlikely pursuit, given that he grew up in South Africa and didn’t really enjoy drinking agave-based spirits until he moved to the United States in 1998, but he has since made up for lost time. Under the direction of Bezuidenhout and Julio Bermejo, the acclaimed Tres Agaves in San Francisco won the “Spirits Restaurant of the Year” award from Santé magazine in 2006. He is also Partida Tequila’s national cocktail and tequila ambassador. In recognition of his work, he was named best American brand ambassador at the 2011 Tales of the Cocktail Spirited Awards. Bezuidenhout is the master mixologist for Kimpton Hotels & Restaurants’ nearly 50 restaurants and bars across the country. He was also named the best bartender in San Francisco by Anthony Dias Blue and has served as a judge for the San Francisco World Spirits Competition as well as the Ultimate Spirits Challenge.
Jim Meehan’s New York establishment Please Don’t Tell (PDT) helped start the current speakeasy bar craze. But his cocktails are more than just a fad: PDT won the inaugural James Beard Award for Outstanding Bar Program in 2012, and Meehan was named American bartender of the year at Tales of the Cocktail in 2009. In addition to his work behind the bar, he’s also the author of The PDT Cocktail Book and a contributing editor of Food & Wine’s annual cocktail book, Mr. Boston’s Bartender Guide and Sommelier Journal. He’s lectured and mixed drinks at local and international trade shows and works with the acclaimed Beverage Alcohol Resource (BAR) team as a cocktails and spirits educator.
Julie Reiner is a driving force behind the New York cocktail scene. Her pioneering Flatiron Lounge, which opened in 2003, helped bring classic drinks back to the Big Apple, and her Clover Club jump-started the mixology movement in Brooklyn. Reiner’s latest venture is overseeing the bar program at East Side institution Monkey Bar at the Hotel Élysée.
We challenge you to find a talented bartender in America (or the world, for that matter) who doesn’t know Simon Ford. Seriously. For years, he has traveled the globe training mixologists and helping to popularize cocktails. He was also instrumental in the relaunch of Plymouth Gin and for his efforts was named best international brand ambassador in 2007 and best US brand ambassador in 2009 at Tales of the Cocktail. He is a leading voice of the cocktail world and regularly conducts educational sessions, judges bartending competitions and speaks on seminar panels at food and spirits conferences. Ford recently co-founded The 86 Company, which is based in the United States and offers a portfolio of premium pour spirits, including Aylesbury Duck Vodka, Cana Brava Rum, Ford’s Gin and Tequila Cabeza.
No matter if you just met Willy Shine, within a few minutes you’ll feel like you’re old friends. You’ll also remember his drinks, which are delicious and made mercifully quickly. No surprise, since he’s been polishing his craft for more than 20 years and has studied with spirits expert Steven Olson and master mixologist Dale DeGroff. Shine is the founder of Willy Shine Inc., a cocktails and spirits consulting firm, and is Appleton Estate Jamaica Rum’s national brand ambassador. He is also a member of the Beverage Alcohol Resource (BAR) and BarSmarts programs.