It just wouldn’t be July without a trip to New Orleans for Tales of the Cocktail. And this summer, the five-day festival—which brings together the world’s top bartenders and spirits experts—celebrates its 10th anniversary. So, if you’re coming to Tales, here are the five events you shouldn’t miss. We hope to see you at the Carousel Bar.
From Cocktail Napkin to Cocktail Bar (Wednesday, July 25):
Ever dreamed of opening your own establishment? Find out what it takes from Liquor.com advisory board members Dale DeGroff, Julie Reiner and Dushan Zaric, plus other well-known pros, during this three-part series on the biz.
Whiskey Trends in America (Thursday, July 26):
Join Fred Noe (Jim Beam’s great-grandson and the brand’s seventh-generation master distiller), acclaimed author and Liquor.com contributor Max Watman and Liquor.com editor-in-chief Noah Rothbaum for a bourbon tasting and discussion over a gourmet meal at The Pelican Club.
Sporting Life II – Stories, Songs & Sketches (Friday, July 27):
Liquor.com advisory board member Allen Katz hosts the second installment of this entertaining afternoon, which will feature a range of musical and theatrical acts and also delicious cocktails.
Bottle Alley: Drinking the Panama Canal (Friday, July 27):
Enjoy a boozy ride down the Panama Canal with award-winning writer and Liquor.com advisory board member David Wondrich and tiki authority Jeff “Beachbum” Berry. You’ll get to hear all about Teddy Roosevelt, Jerry Thomas, Charles H. Baker and the real Captain Morgan while sipping historic tropical elixirs.
The Name Game (Saturday, July 28):
The talented and charming duo of Angus Winchester and Philip Duff investigate the age-old question of what’s in a drink’s name. Learn how to create a winner and why some monikers just never caught on.